The Influences of Attitude on Environmental Conservation Behaviors in the Bangkok Metropolitan Area

Abstract

The objective of this research is to study the influences of the environmental conservation attitudes of the population who live in Bangkok on the environmental conservation behaviors. The sample size was 450 people who lives in the inner area of Bangkok.  Data were collected by using questionnaire survey.  Statistical analysis was performed by using frequency, mean, standard deviation and path analysis 
The study revealed the attitudes on environmental problems, environmental concerns and organizations that participate in environmental conservation at the high level.  The environmental conservation behavior is most directly influenced by the intention to purchase environmental conservation products and service, followed by the attitude on organizations that participate in environmental conservation and the attitude on environmental concerns respectively at the confidence interval of 0.01. The result of this research can be used as a basis for policy and strategic planning of the environment conservation for the most successful result.