Vol. 30 No. 1 (2024): January - March 2024

View Vol. 30 No. 1 (2024): January - March 2024

Published: 2024-03-16

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Research Article

The Effect of an Enhancement of Motivational Program on Preterm Birth Prevention Behavior among Women at Risk

Phanchita Chansurai

1-14
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Causal Factor Influencing Online Customer Loyalty in Thailand

Pongsan Tanyong, Patcharakan Nimitsadikul

15-30
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Development and Upgrading Products of Health Tourism to Support Elderly Tourists in a World Heritage City for Elderly Tourists (Phra Nakhon Si Ayutthaya District)

Kamtorn Chaemchamrus, Yanisa Phuanpoh

31-47
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Self - Protection Behavior of COVID - 19 among Patients with Hypertension in Nakhon Si Thammarat Province

Jithaphorn Yok-in, Boonprajuk Junwin

48-64
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Factors Affecting Organizational Commitment of Generation Z Staffs in Benchmark Electronics (Thailand) Public Company Limited

Paramee Tantipanit, Chutathip Thawornratana, Supharuk Aticomsuwan

65-76
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The Role of Social Media Marketing and Brand Experience Strategies Affecting on Brand Loyalty Through Customer Brand Engagement and Brand Equity of Instant Noodles Products

Sirilak Kitsopa, Chuanchuen Akkawanitcha

77-94
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Results of the Study of Chemical and Physical Properties of Pomelo Peel Products

Chaowalit Auppathak, Suthida Kitjavorasatien, Prassanee Tubbiyam, Premraphi Ooaymaweerahirun, Siradanai Klinmalai, Kittamet Rongrat, Sumapar Thedkwanchai

95-108
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Situations and Factors that are Conditions for Stroke among High-risk Groups in the Semi-urban Community Context

Pairin Patsadu, Araya Thipwong

109-122
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The Effect of Self-efficacy Perception Enhancing Program towards Square Stepping Exercise on Exercise Behaviors with Pre-diabetes Mellitus

Supatra Chouwai, Wiraporn Suebsoontorn, Kitipong Ruanphet, Nongpimol Nimit-arnun

123-136
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Academic Article

Effect of Diet Consumption on Gut Microbiota and Health

Ni-orn Chumsri, Thanatporn Kongchai, Aticha Netraputra

137-150
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