Restrictions in Law Enforcement for Illegal Health Product Advertisings in Business Service Radios from the Perspectives of the Officers in Provincial Public Health Offices
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Published:
Jun 15, 2019
Keywords:
restrictions law enforcement illegal health products advertising business service radios
Main Article Content
Abstract
Objective: To study the restrictions in law enforcement (LE) on Illegal advertisings of health products (IAHP) in business service radios from the perspectives of officers in provincial public health offices. Method: This research was a qualitative study by in-depth interview with 17 officers from 14 provincial health offices in all regions of Thailand, and 7 supportive informants from 4 agencies involved in the management of IAHP. Results: Restrictions in LE for IAHP on radios included 1. attitudes of officers towards LE for IAHP on radios 2. belief that IAHP is an insurmountable problem. 3. priority of the problem of IAHP on radios set by the officers 4. difficulty and complexity of LE in IAHP and 5. preparedness among officers and supportive organizations in the LE. Conclusion: Food and Drug Administration, Office of the National Broadcasting and Telecommunications Commission and other relevant agencies could utilize the study results for formulating the policy for reducing restrictions at the national level, and for setting appropriate measures for containing IAHP at the regional and provincial levels.
Article Details
Section
Research Articles
ผลการวิจัยและความคิดเห็นที่ปรากฏในบทความถือเป็นความคิดเห็นและอยู่ในความรับผิดชอบของผู้นิพนธ์ มิใช่ความเห็นหรือความรับผิดชอบของกองบรรณาธิการ หรือคณะเภสัชศาสตร์ มหาวิทยาลัยสงขลานครินทร์ ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากการพิมพ์ บทความที่ได้รับการเผยแพร่โดยวารสารเภสัชกรรมไทยถือเป็นสิทธิ์ของวารสารฯ
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2. Foundation for Government Research and Development Institute. The study of behaviors in the use of the audience measurement service [online]. 2015 [cited Jul 15, 2018]. Available from: www.nbtc.go.th/Services/academe
3. National Broadcasting and Telecommunications Commission. List of radio licensees who are legally allowed to broadcast [online]. 2018 [cited Nov 15, 2018]. Available from: broadcast.nbtc.go.th/radio/.
4. The Nielsen Company. Estimated total advertising expenditure by medium [online]. 2017 [cited Nov 15, 2018]. Available from: www.marketingoops.com /reports/media-stat/nielsen-ads-spending-august-20 17/.
5. Kittisopee T, Anantachoti P, Tangcharoensathien V. Radio drug advertisement situation and regulation in Thailand. Bangkok: the Faculty of Pharmaceu- tical Science, Chulalongkorn University; 2005
6. Lomas K, Chanthapasa K. The situation of radio advertisement of drug and food claimed as drug in Phraibueng municipality, Sisaket province. Isan Journal of Pharmaceutical Sciences 2012; 8: 55-60.
7. Suwanmanee O, Lerkiatbundit S. Illegal advertising of products classified as drugs by law among local radios. Thai Journal of Pharmacy Practice 2011; 3: 41-55.
8. Chandrawongse M. Situation and impacts of drug and health product advertisements with legal problems on community radio broadcasts toward consumers in Chiang Mai province [independent study]. Chiang Mail: Chiang Mai University; 2011.
9. Ampant P. Situations, problems and solutions to problems of the broadcasting radio station of Sisaket province in advertising health products. Research and Development Health System Journal 2015; 8: 26-37.
10. Rural and Local Consumer Health Products Promotion Protection Division. Summary of the performance on activities of consumer protection in 2015. Nonthaburi: Thai Food and Drug Adminis- tration; 2015.
11. Rural and Local Consumer Health Products Promotion Protection Division. Summary of the performance on activities of consumer protection in 2016. Nonthaburi: Thai Food and Drug Adminis- tration; 2016.
12. Rujirayunyong T. Situation of illegal advertising of health products among local radios in Lopburi in the era of the National Council for Peace and Order (NCPO). Thai Journal of Pharmacy Practice 2015; 7: 189-99.
13. Chanakha K. Prevalence of illegal health product advertisements on local radio broadcasts in Amphur Mueang, Buriram Province. Thai Journal of Pharmacy Practice 2016; 8: 435-41.
14. Khanteekul N. Prevalence of illegal advertising of food and drugs among radio broadcasts in Chiang Mai after enforcing legal measures to the problem. Thai Journal of Pharmacy Practice 2017; 9: 321-8.
15. National Broadcasting and Telecommunications Commission. Consumer Media Network pointed out advertising of illegal health products is still a problem [online]. 2016 [cited Nov 19, 2017]. Available from: bcp.nbtc.go.th/th/detail/2017-02-02-12-32-00
16. Food and Drug Administration. Summary of perfor- mance [online]. 2017 [cited Nov 15. 2017]. Available from: www.fda.moph.go.th/sites/HPSC/SIt ePages/Result.aspx
17. Karin J, Chanthapasa K. Drug and food claimed as drug buying behavior through radio advertising of consumer in Chaiyaphum Province. Isan Journal of Pharmaceutical Sciences 2013; 53-64.
18. Asipong S. Health product use behavior with no medical indications among patients with chronic diseases at Rasi Salai, Sisaket Province. Thai Journal of Pharmacy Practice 2015; 7: 105-12.
19. Bureau of Drug Control, Food and Drug Administration. Collective action to deter illegal advertising and encourage public not to be fooled by ads. Bangkok: Agricultural Cooperative Assem- bly of Thailand Printing; 2014
20. Health Intervention and Technology Assessment Program Foundation (HITAP). Proposal on the structure of consumer protection systems for health products of Thailand in the future. Nonthaburi: HITAP; 2016.
21. Vittayarat K, Lerkiatbundit S, Chaisumritchoke S. Process of health product advertising among the operators of local radios: a qualitative approach. Thai Journal of Pharmacy Practice 2016; 8:68-92.
22. Jangjai D, Lerkiatbundit S. Effectiveness of the interventions for reducing illegal advertising of health products among local radio stations. Thai Journal of Pharmacy Practice 2014; 6: 22-40.
23. Miles MB, Huberman AM, Saldaña J. Qualitative data analysis: methods sourcebook 3rd ed. London : Sage; 2014
24. Guba EG, Lincoln YS. Competing paradigms in qualitative research. In: Denzin NK, Lincoln YS, editors. Handbook of qualitative research. Thous- and Oaks, CA: Sage; 1994. p.105-17
25. Chuto N. Qualitative research 2nd ed. Bangkok: Mates Point; 2002.
26. Boonyoopas V. Strengthening measures for law enforcement process of the Board. Bangkok: Office of the National Anti-Corruption Commission; 2006
27. Rujirayunyong T. Managerial obstacles on controlling illegal food and drug advertisement on radio media [master thesis]. Khon Kaen: Khon Kaen University; 2017
28. Herbert LP. The limits of the criminal sanction. Indiana Law J 1969; 44:493-98
29. Jitsawang S. Effectiveness of law enforcement in punishment and treatment of traffic offenders. Bangkok: Chulalongkorn University. 2018
30. Jitsawang N. Rehab resettlement program. Bangkok: Wattanapong Publishing; 2003
31. Pakdeenaruenart S. Guidelines for the implement- tation of modern police theories. Bangkok: Green Apple Graphic Printing; 2013.
32. Thadsanachaiyakun N. Crime prevention and control. Nonthaburi; Pornthip Printing; 1997.
