Pilot Study on Perception of Meaning and Opinions on the Characteristics of Traditional Household Drugs among Publics in Chaiyaphum: Application of Innovation Diffusion Theory
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Abstract
Objective: To determine meanings of traditional household drugs (THDs) and the opinions of the public in Chaiyaphum province on the 5 characteristics of THDs affecting product adoption based on the Theory of Innovation Diffusion including compatibility to present value, simplicity for use, observability, trialability and relative advantage. Method: This study was qualitative research collecting the data with semi-structured face-to-face interview. Informants were 37users of THDs. The study complied the opinions employing content analysis by categorizing the information according to the Theory of Innovation Diffusion. Results: Most of the informants recognized that THDs were the original Thai medicine. They distinguished other traditional medicines from THDs by looking for the word "traditional household drug" on the label, and selling places. Their opinions towards 5 characteristics of THDs were as follows: 1) They were reliable drugs, compatible to informant values because modern physicians prescribed them in the hospitals. 2) Most of these drugs were difficult to use with bad taste, but were easy to carry. 3) They could be easily purchased for trial with no need of prescription. However, it was difficult to buy since they were available in a few stores. 4) They were effective in treating mild symptoms, but requiring to take a large amount of drug. However, they were safe. 5) When compared with modern household drugs used in the treatment of the same symptoms, 5 characteristics of THDs were more expensive, but safer. Conclusions: The informants in this study showed positive perception on the characteristics of 5 characteristics of THDs with tendency to adopt THDs in initial treatment of illness. However, research and development of THDs recipes to become attractive for use and reduce costs are warrant in promoting product acceptance.
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ผลการวิจัยและความคิดเห็นที่ปรากฏในบทความถือเป็นความคิดเห็นและอยู่ในความรับผิดชอบของผู้นิพนธ์ มิใช่ความเห็นหรือความรับผิดชอบของกองบรรณาธิการ หรือคณะเภสัชศาสตร์ มหาวิทยาลัยสงขลานครินทร์ ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากการพิมพ์ บทความที่ได้รับการเผยแพร่โดยวารสารเภสัชกรรมไทยถือเป็นสิทธิ์ของวารสารฯ
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