Factors Related to Practice Regarding Health Product Advertisement among Directors of Radio Stations and Radio Hosts: a Case Study of the Fifth Health Region Area
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Abstract
Objective: To study factors related to health product advertising (HPA) practices of radio station directors and radio hosts in the fifth health region area. Methods: This cross-sectional survey research was conducted by sending the questionnaire developed in the study to 612 station directors and radio hosts in the fifth health region area. The variables collected by the questionnaire consist of background information of subjects and radio stations, legal knowledge on HPA , HPA practices using 3 case studies on HPA and legal practice according to the regulation of the Broadcasting Commission Television business And the National Telecommunications Commission (NBTC). Results: Two hundred and seven subjects (33.82%) completed the questionnaires. 56.5% of the subjects were radio hosts. 93.2% of radio stations were granted the license for business type. Those being radio directors, hosts, and both positions had knowledge scores on HPA law of 12.87 ± 3.40, 14.41 ± 3.49 and 15.60 ± 3.79 (from full score 26), respectively. 41.5%, 53.6% and 42.5% of subjects appropriately decided to advertise/not to advertise when being asked to consider 3 case studies on advertising, food, drugs and cosmetics, respectively. Only 10.1% of subjects had an appropriate decision to advertise/not to advertise in all 3 case studies. 1% of subject kept the records of broadcasted programs less than 45 days. 91.8% had the duration of advertising consistent to that stipulated by the law. 81.6% of subjects signed contract with hirers for advertising. Work experience was related to the decision to advertise/not to advertise food products (P=0.014). Conclusion: Many directors and radio hosts are unable to make decision on HPA that is abide to the law. Most factors examined in the studies do not relate to the decision to advertise/not to advertise health products. Therefore, more studies on this issue are needed.
Article Details
ผลการวิจัยและความคิดเห็นที่ปรากฏในบทความถือเป็นความคิดเห็นและอยู่ในความรับผิดชอบของผู้นิพนธ์ มิใช่ความเห็นหรือความรับผิดชอบของกองบรรณาธิการ หรือคณะเภสัชศาสตร์ มหาวิทยาลัยสงขลานครินทร์ ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากการพิมพ์ บทความที่ได้รับการเผยแพร่โดยวารสารเภสัชกรรมไทยถือเป็นสิทธิ์ของวารสารฯ
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