Strategic Elements for Competitive Advantages in the Drugstore Business
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Abstract
Objective: To analyze strategic elements for competitive advantages in the drugstore business. Methods: The study was a mixed method study. In quantitative study, the researchers selected 848 subjects from the population of community pharmacists in Thailand using a simple random sampling. Self-administered questionnaires were employed to collect the data on business strategy, marketing strategy, pharmacists’ attitudes towards the profession, accreditation status of community pharmacies and competitive advantage in drugstore business. Structure equation modeling was used to determine the relationship between studies factors and competitive advantage. In qualitative study, the researchers purposively selected 9 informants from relevant governmental agencies and professional organizations. The data collection method was semi-structured interviewed. The data were analyzed using thematic analysis. Result: The response rate was 32.7%. Quantitative study revealed that business strategy and pharmacists’ attitudes towards the profession had a significant positive direct effect on the competitive advantage in drugstore business. Qualitative study supported the conclusion that the increase of for competitive advantage through business strategy and pharmacists’ attitudes towards the profession were 1) feasible and practical 2) valuable and responsive to pharmacists need 3) appropriate for adoption, and 4) accurate, reliable, and complete. Conclusion: Community pharmacists identified business strategies and pharmacists’ positive attitudes towards the profession can create competitive advantage. For this reason, professional organization should promote strategies elements identified in this study in order to improve competitive advantages in the drugstore business.
Article Details
ผลการวิจัยและความคิดเห็นที่ปรากฏในบทความถือเป็นความคิดเห็นและอยู่ในความรับผิดชอบของผู้นิพนธ์ มิใช่ความเห็นหรือความรับผิดชอบของกองบรรณาธิการ หรือคณะเภสัชศาสตร์ มหาวิทยาลัยสงขลานครินทร์ ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากการพิมพ์ บทความที่ได้รับการเผยแพร่โดยวารสารเภสัชกรรมไทยถือเป็นสิทธิ์ของวารสารฯ
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