KEY SUCCESS FACTORS AND COMMUNICATION AFFECTING CONSUMER PROTECTION PERFORMANCE OF HEALTH PERSONNEL AT SUB-DISTRICT HEALTH PROMOTING HOSPITALS IN NONGKHAI PROVINCE

Abstract

This cross-sectional descriptive research aimed to study Key Success Factors and Communication Affecting Consumer Protection performance of Health Personnel at sub-district health promoting hospitals IN Nong Khai province, Thailand. The 133 samples were randomized by Systematic random sampling from 384 populations. This is to prevent the loss of questionnaires and allowance for non-response. It helps reduce the problem of sending duplicate questionnaires. or refusing to give consent to collect questionnaire data The researcher increased the sample by 20% to 160 people but collected a total of 145 people. Data were collected by the questionnaire that was examined and verified by the three experts for content validity items objective congruence (IOC) all items were more than 0.50, reliability with the Cronbach's alpha coefficient was 0.98, and the in-depth interview guidelines were used to collect qualitative data from 12 key informants. The result also showed that four variables consisted of two variables of the Key success factors; the development of the service facility image, the executives at all levels provide support and follow-up and the two variables are Communication factors; nonverbal communication and written communication were affecting and could jointly predict the performance consumer protection work of public health officials in subdistrict health promotion hospitals in Nong Khai Province received 75.1 percent. (R²=0.751, p-value<0.001)