Consumer Behavior in Buying Facial Cosmetics from Bananas Commercially Available in Thailand
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Abstract
Objective: To study the knowledge, attitude, behavior and demand for facial cosmetics from banana (FCB) among consumers. Method: This research was a mixed-methods study of quantitative and qualitative research. In quantitative research, the researchers collected data using an online questionnaire from both male and female consumers aged 15-60 years who regularly used facial cosmetics. The qualitative research used in-depth interviews with 10 consumers having the same characteristics as the sample in quantitative research, including those with and without experience with FCB. Results: In the quantitative study, 402 respondents were mostly female and of working age. 395 subjects had never used FCB (98.30%). Most subjects with experience on FCB used it as facial cosmetic (85.70%). The subject had a good level of knowledge about cosmetic use (83.30%). Regarding attitudes, the subjects placed the most importance to the factors of product quality and price when purchasing cosmetic products. Knowledge was related to purchasing demand. In qualitative studies, informants emphasized most on product quality i.e., having natural ingredients and reasonable prices. Conclusion: Most of the subjects had never used FCB, had a good level of knowledge of cosmetics and paid attention to the factors of product quality and price.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ผลการวิจัยและความคิดเห็นที่ปรากฏในบทความถือเป็นความคิดเห็นและอยู่ในความรับผิดชอบของผู้นิพนธ์ มิใช่ความเห็นหรือความรับผิดชอบของกองบรรณาธิการ หรือคณะเภสัชศาสตร์ มหาวิทยาลัยสงขลานครินทร์ ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากการพิมพ์ บทความที่ได้รับการเผยแพร่โดยวารสารเภสัชกรรมไทยถือเป็นสิทธิ์ของวารสารฯ
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