Personal, Social, and Media Factors Influencing Self-Medication and the Risk of Inappropriate Drug Use in Maha Sarakham Province
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Keywords:
self-medication, risk of inappropriate drug use, personal and social factors, health impactsAbstract
Self-medication is a common health-related behavior in Thailand and may contribute to inappropriate drug use, resulting in both short- and long-term adverse health outcomes. This quantitative study aimed to investigate the influence of personal, social, and media-related factors on self-medication and the risk of inappropriate drug use, as well as to examine self-medication behaviors and their long-term health impacts among residents of Maha Sarakham Province. The study included 400 adults aged 18 years and older who had practiced self-medication. Participants were selected using convenience sampling. Data were collected through a structured questionnaire with established content validity and reliability. Descriptive statistics, including frequencies, percentages, means, and standard deviations, were used to summarize the data. Inferential statistics, including one-way analysis of variance (ANOVA), Pearson’s correlation coefficient, and multiple regression analysis, were employed to examine the relationships among the study variables. The findings indicated that most participants practiced self-medication by purchasing medicines from community pharmacies and nearby retail stores. Information regarding medication use was primarily obtained from family members, friends, and online media. Personal, social, and media-related factors were positively associated with the risk of inappropriate drug use (p < .05). Furthermore, these factors significantly predicted the risk of inappropriate drug use and long-term health outcomes. The findings suggest that reducing inappropriate drug use requires strengthening health literacy and promoting rational drug use, improving access to pharmacist-led consultation services, and enhancing the regulation and quality of health information disseminated through online media to support the safe and appropriate use of medicines.
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