Development of a Driving Model for Phayao Province's TO BE NUMBER ONE Clubs Towards National Excellence

Abstract

Drug problems among youth have intensified. Despite the TO BE NUMBER ONE project's expansion since 2002, Phayao Province continues to face challenges regarding budgeting, integration, continuity, and systematic monitoring. This Research and Development (R&D) study aimed to investigate the current status and needs, develop a driving model for national excellence, and evaluate the developed model. The research was conducted in four phases: situational analysis, best practice study from model provinces, model development, and evaluation. A purposive sample included provincial committees, Chiang Rai executives, experts, and eight pilot clubs. Research instruments—validated by five experts with a Content Validity Index (CVI) and Cronbach’s alpha of 0.89—included in-depth interviews and evaluation forms. Data were analyzed using content analysis and descriptive statistics.

Results indicated that Phayao possessed strengths in policy and networking but lacked resource continuity and systematic quality control. Successful elements from Chiang Rai included executive commitment and a robust mentoring system. The developed "TO BE Escalator: Result-Driven Excellence Model" integrates System Theory, the PDCA cycle, "3 Kor 3 Yor" guidelines, and four core strategies. It comprises five components: driving structure, momentum building, immunity creation, networking, and sustainability, featuring the "TO BE Mentor Network" innovation. The model's appropriateness was rated as excellent = 4.24), with the highest satisfaction level = 4.33). In fiscal year 2025, national-level contest winners increased from three to six clubs, with a 100% success rate among mentored clubs. While successful due to effective mentorship and theoretical integration, gaps remain in community/workplace clubs and regional contest performance.