The Development of Semantic Virtual Reality Media for Promoting Health Tourism in Khaokho District, Phetchabun Province

Authors

  • Thinaphan Nithiyuwith Major of Information Technology, Faculty of Science and Technology, Phetchabun Rajabhat University
  • Tassanan Treenuntharath Major of Computer science, Faculty of Science and Technology, Phetchabun Rajabhat University
  • Yupa Kumtapol Major of Computer science, Faculty of Science and Technology, Phetchabun Rajabhat University

Keywords:

Semantic Virtual Reality Media, Ontology, wellness tourism, Khaokho District

Abstract

This research aimed to (1) create the ontology and knowledge inference rules for promoting holistic health tourism. (2) develop Semantic Virtual Reality--SVR for promoting holistic health tourism; and (3) assess the performance of SVR in Khaokho District, Phetchabun Province. The holistic health tourism knowledge was collected from 10 tourism websites according to the 5ASM concept. These knowledges were verified by three tourism specialists for creating an ontology in the form of an OWL file. The semantic rules were created by the SWRL language, the algorithm for querying the ontology via semantic rules was developed by the Python language and flask library, VR environments and objects were developed by the A-Frame framework and graphic and multimedia software, and the ontology and MySQL database management system were merged by the PHP language. The SVR performance was assessed by precision, recall, and F-measure values. The 30 users’ satisfaction results with SVR were analyzed by average and standard deviation. The results found that the ontology was classified into 4 levels with 22 classes and 7 knowledge inference rules for connecting with the virtual reality media. The performance of semantic virtual reality media was F-measured at 94.8%. The users have satisfaction with SVR is overall high. The system will help tourists by categorizing access to tourism media and building interactive tourism activities via modern media.

References

Antoniou, G., Franconi, E., van Harmelen, F. (2005). Introduction to semantic web Ontology languages. In: N. Eisinger and J. Małuszyński, (Eds), Reasoning web. Lecture notes in computer science, vol 3564. Berlin, Heidelberg: Springer. https://doi.org/10.1007/11526988_1

Beck, J., Rainoldi, M., & Egger, R. (2019). Virtual reality in tourism: A state-of-the-art review. Tourism Review, 74(3), 586-612. https://doi.org/10.1108/TR-03-2017-0049

Brey, P. (2014). Virtual reality and computer simulation. In R. L. Sandler (Eds). Ethics and emerging technologies (pp. 315-332)., London: Palgrave Macmillan. https://doi.org/10.1057/9781137349088_21

Chimpalee, J. (2020). The service quality in health tourism of Natural Hot Sprin. Journal of Humanity and Society, Ratchepuek University, 6(3), 1–14. (in Thai).

Dimova, D., & Velikova, E. (2022). Digital applications for improving tourist experience in the Wellness Centers in Bulgaria. Economic Alternatives, 2022(3), 513-524. https://doi.org/10.37075/EA.2022.3.10

Dickman, S. (1996). Tourism: An introductory text (2nd ed.). Sydney: Hodder Education.

Dordevic, L., Petrovic, N., & Tosic, M. (2020). An Ontology-based framework for automated code generation of web AR Applications. Telfor Journal, 12(1), 67-72. https://journal.telfor.rs/Published/Vol12No1/Vol12No1_A13.pdf

Kerschberg, L., Chowdhury, M., Damiano, A., Jeong, H., Mitchell, S., Si, J., & Smith, S. (2004). Knowledge sifter: Ontology-Driven search over heterogeneous databases. USA: George Mason University, Fairfax, Virginia.

Fox, M. S. (2021). An ontology engineering approach to measuring city education system performance. Expert Systems with Applications, 186, 115734. https://doi.org/10.1016/j.eswa.2021.115734

Khaokho Subdistrict Administrative Organization. (2022). Normal information of Khaokho District. Retrieved from https://www.khaokho.go.th/index/?page=article4937. (in Thai)

Khelloufi, A., Ning, H., Dhelim, S., Qiu, T., Ma, J., Huang, R., & Atzori, L. (2021). A social-relationships-based service recommendation system for SIoT devices. IEEE Internet of Things Journal, 14(8), 1859–1870. doi 10.1109/JIOT.2020.3016659

Kim, H., Matuszka, T., Kim, J. I., Kim, J. W., & Woo, W. (2017). Ontology-based mobile augmented reality in cultural heritage sites: information modeling and user study. Multimedia Tools and Applications, 76(24), 26001–26029. https://doi.org/10.1007/s11042-017-4868-6

Kliangkhlao, M., Kochakornjarupong, D., & Boonchoom, V. (2015). An Ontology development for personal health adaptation related to climate change. Thaksin University Journal, 18(1), 23-31. (in Thai).

Kotis, K., Dimara, A., Angelis, S., Michailidis, P., Michailidis, I., Anagnostopoulos, C. N., ... & Kosmatopoulos, E. (2022). Towards optimal planning for green, smart, and semantically enriched cultural tours. Smart Cities, 6(1), 123-136. https://doi.org/10.3390/smartcities6010007

Li, W., Zhu, J., Dang, P., Wu, J., Zhang, J., Fu, L., & Zhu, Q. (2023). Immersive virtual reality as a tool to improve bridge teaching communication. Expert Systems with Applications, 217, 119502. https://doi.org/10.1016/j.eswa.2023.119502

Noy, N., & McGuinness, D. (2001). Ontology development 101: A guide to creating your first ontology. Retrieved from https://protege.stanford.edu/publications/ontology_development/ontology101.pdf

Phetchabun Strategic plan office. (2023). Provicial development plan year 2023-2028. Phetchabun: Phetchbun Provincial Office. (in Thai)

Ramesh, S., & Muralidhar, S. (2019). Impact of five A’s of tourism on tourist loyalty in tamil nadu tourism with reference to coimbatore city. Journal of Xi’an University of Architecture & Technology, 6(7), 1048-1055. https://www.scribd.com/document/562717934/RAMESH

Tsavalou, D., & Komianos, V. (2023). First Steps Towards Speech Controlled Navigation in Web Virtual Reality Environments (No. 9955). EasyChair. Retrieved from https://easychair.org/publications/preprint/HFmZ

Tupmongkol, S., & Pilabutr, S. (2016). Thailand’s tourism semantic web with ontology (RDF and SPARQL). APHEIT Journal Science & Technology, 5(2), 5-11 (in Thai)

Wong, K. Y. (2021). Virtual reality marketing in hospitality and tourism. Florida: University of South Florida M3 Center Publishing

Zhang, L., & Oney, S. (2020). Flowmatic: An immersive authoring tool for creating interactive scenes in virtual reality. In Proceedings of the 33rd Annual ACM Symposium on User Interface Software and Technology, Virtual Event, 20–23 October 2020 (pp. 342–353). Online publication date: 1-Mar-2024. https://doi.org/10.1145/3379337.3415824

Downloads

Published

2024-04-26

How to Cite

Nithiyuwith, T. ., Treenuntharath, . T. ., & Kumtapol, Y. . (2024). The Development of Semantic Virtual Reality Media for Promoting Health Tourism in Khaokho District, Phetchabun Province. EAU Heritage Journal Science and Technology (Online), 18(1), 90–106. retrieved from https://he01.tci-thaijo.org/index.php/EAUHJSci/article/view/262266

Issue

Section

Research Articles