Application of AHP Method to Cargo Airline Selection for Air Freight Forwarder
Keywords:
Airline selection, Analytic Hierarchy Process, sensitivity analysis, air freight forwarderAbstract
Air freight forwarders play a key role in the air cargo industry. To air freight forwarders, making a reasonable decision to select the ‘best’ airline can be considered as a strategic tool to gain a competitive advantage. In previous study, the appropriate criteria and sub-criteria for selecting the air freight airlines were determined by Thai experts in logistics, and the Analytic Hierarchy Process--AHP model for selecting the best airline was developed. The aim of this paper was to extend our previous study by applying the AHP model to the Bollore Logistics (Thailand) Co., Ltd., a freight forwarder in order to select the ‘best’ airline through the view of the “managers”, and conducting sensitivity analysis via changing criteria weight values and changing the weight values of experts in order to investigate the robustness of the ranking results. From the freight manager’s point of view, the best airline was the X Airline, in which the management gave the utmost importance to the price and reliability criteria respectively. According to the sensitivity analysis results, it can be concluded that there was the robustness of the decision results.
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