Online Alcohol Advertising: A Predisposed Factor for Underage Beginning Drinkers
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Abstract
One of the important factors associated with the increase of drinking problems in underage drinkers is an online alcohol advertising. Direct and indirect online alcohol advertising, for example advertisers strategically place their products online or drinkers and movie stars post themselves online while drinking, are promoted through a variety media including Facebook, Line Application, Instagram to trigger young people to consume alcohol or start drinking. This paper presents 1) online marketing models of alcohol beverage business, 2) online marketing strategies of alcohol beverage business, 3) online product placement strategies of alcohol beverage, and 4) guidelines for cultivating young people’s media literacy knowledge about Native Advertising at online alcohol beverage product placement
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Journal of Nursing and Health Science Research attribution-non-commercial 4.0 international (CC BY-NC 4.0). For more detail please visit https://creativecommons.org/licenses/by-nc/4.0/ . The ideas and opinions expressed in the Journal of Nursing and Health Science Research are those of the authors and not necessarily those of the editor .
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