Factors Influencing Risk Perceptions and Protective Behaviors of Cosmetic Product Use among High School Students: A Case Study from Songkhla Province
Keywords:
Cosmetic Products Use, High School Students, Predisposing Factors, Enabling Factors, Reinforcing Factors, Risk Protective BehaviorsAbstract
This predictive correlational research design aimed to determine the level of risk perceptions and protective behaviors towards cosmetic product use, and factors influencing risk protective behaviors of cosmetic product use among students from a big high school in Songkhla Province. Sample were 370 high school students, recruited by stratified sampling method.Instrument was a set of questionnaires, which were all tested for content validity by a panel of 3 experts, yielding IOC ranging from .67-1.00. Questionnaire of cosmetic product knowledge was tested for reliability by KR-20, yielding a value of .71. Other Questionnaires were tested for reliability by cronbach's alpha coefficient, yielding a value of between .71-.92. Data were analyzed using descriptive statistics, as well as stepwise multiple regression analysis. Research results were as follows.
1. Risk perceptions and protective behaviors towards cosmetic product use were at a moderate level (M=2.87, SD=0.31). Aspect of product brand selection had the highest mean score (M=3.08, SD=0.57), followed by aspect of loyalty to product brand (M=2.98, SD=0.54). Aspect of expensive product selection had the least mean score (M=2.68, SD=0.38).
2. The most influential factor of risk perceptions and protective behaviors towards cosmetic product use was education on hazards or consequences of abusive cosmetic product use (Beta=.320), followed by general attitude towards cosmetic products (Beta=.244) and cosmetic product knowledge (Beta=.167). These 3 factors could together predict 25.80% (R2=.258, p<.001) of the behaviors.
Therefore, schools and community nurses should plan and develop a model to encourage students to gain knowledge, good attitude and appropriate risk perceprions and protective behaviors about cosmetic product use.
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