Effectiveness of the use of video media to promote breastfeeding in conjunction with the breastfeeding promotion program for postpartum mothers at Phayao Hospital
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Abstract
Background: Ministry of Public Health aims for mothers to breastfeed for 50% of live births. But the results of the 2019 survey by the National Statistical Office and the United Nations Children's Fund found that only 14% of babies were exclusively breastfed for the first six months of life. The use of video media in conjunction with a program to promote breastfeeding among postpartum mothers has been reported to help promote breastfeeding in infants.
OBJECTIVE: To study the effectiveness of using video media to promote breastfeeding in conjunction with the breastfeeding promotion program for postpartum mothers in the context of Phayao Hospital
Methods: This was a quasi-experimental research to compare the effect of breastfeeding before and after the breastfeeding promotion program. Among the postpartum women admitted to Phayao hospital between September 2021 – March 2022. The sample was 129, of which 63 were in the experimental group, and 65 were in the control group. The study instrument was a breastfeeding promotion program. The content of knowledge and skills of daily breastfeeding is divided according to the readiness of the postpartum woman in the 1st, 2nd and 3rd days after giving birth, and follow up for advice when the patient is discharged from the hospital by phone/LINE. Application until the 7th day postpartum, followed by breastfeeding at 28 days postpartum. Data were analyzed by descriptive statistics and logistic regression analysis.
Results: The average age of the mothers was 30 years, most of them had a bachelor's degree and a full-time job. The effect of receiving a breastfeeding promotion program at 28 days after birth also had a raising rate. Only mother's milk after the program was 71.40 percent and before the program was 69.2% (p=0.786). Logistic regression equation found that receiving a program to promote breastfeeding More likely to increase the rate of exclusive breastfeeding (adjusted Odds ratio 2.11, 95% confidence interval 0.547 – 8.158, p=0.278).
Conclusion and Recommendations: The use of breastfeeding promotion video media in conjunction with a breastfeeding promotion program for postpartum mothers may improve the success rate of exclusive breastfeeding. Its use should be followed up for advice in those who are still having ongoing breastfeeding problems. Channels for contacting with breast milk specialist personnel, both by phone and consulting with the Lactation Clinic department should be available. Follow up on breastfeeding until 6 months should be investigated.
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