Effectiveness of Empowerment Program Using the Application of Social Media Communication to Change COVID-19 Prevention Behaviors of Employees at Pibulsongkram Rajabhat University

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Aphilak Saengai
Eakpop Junsukon
Wiphada Srijaroen
Roongrudee Lamchom

Abstract

This quasi-experimental research was to study the Effectiveness of empowerment program using the application of social media communication to change COVID-19 prevention behaviors of employees at Pibulsongkram Rajabhat University. There were 100 employees at Pibulsongkram Rajabhat University in the sample. The experimental group 50 people and control group 50 people. The experimental group was required to participate in the Effectiveness of empowerment program using the application of social media communication to change COVID-19 prevention behaviors for twelve weeks. Data were collected by using questionnaires about COVID-19 prevention behaviors. When analyzing the data using frequency, percent, mean, standard deviation, independent t-test, and paired t-test. The results found that the following experimental group and control group before receiving the empowerment program using the application of social media communication to change COVID-19 prevention behaviors had COVID-19 prevention behaviors medium level scores (94.0 % and 96.0%). After the experiment, the experimental group had mean scores on COVID-19 prevention behaviors. Higher than before the experiment and higher than the control group (P <.05). Conclusion the empowerment program using the application of social media communication to change COVID-19 prevention behaviors has significantly higher median scores for COVID-19 prevention behaviors (P <.05).  

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บทความวิจัย

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