Behavioral Factors that Relate to Alcohol Consumption among Women Farmers

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Phiangphim Punrasi
Narongsak Noosorn


This Hermeneutic Phenomenological study aims to examine alcohol consumption behaviors and related factors among women who work in the agricultural sector. Data were collected through in-depth interviews along with observation techniques by a researcher who has worked as a care provider in community health for 24 years and who has completed a qualitative research process training program. There were 3 key groups or informants: (1) 14 were women who consumed alcohol, (2) 7 were family members or village health volunteers and (3) 7 were health care providers in health care units in the Uthai Thani Province. Data were analyzed by thematic analysis and checked for data quality by triangulation method. The results showed that the alcohol consumption behavior of women farmers had two characteristics: occasional drinking and regular drinking. The regular drinking can be classified by amount of alcohol consumed into 3 levels which were: (1) mild drinking, (2) moderate drinking, and (3) heavy drinking. Factors related to alcohol consumption were classified in to 3 aspects which were: 1) personal internal factors such as the knowledge and belief that drinking alcohol could  relieve tension and relax muscles  after a hard day’s work, 2) environmental factors such as having alcohol in a party, community tradition and a retail shops near the house and 3) supporting factors or contributing factors such as traditions of after work payment with alcohol beverage that act as  “remunerations” and “tradition to worship” when harvesting crops is complete. Therefore, the results of this study research suggested that the responsible organization, especially the public health services sectors and health care network, should survey and assessed the drinking behaviors among women population by using “The Alcohol Used Identification Test: AUDIT”. Then, public health service sectors and health care networks should develop the activities for health care, health promotion and health support for women who have a high risk of high alcohol consumption behavior in order to reduce alcohol consumption and to prevent the consequences of risks from hazardous drinking.


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