Effects of the Media Computer Games “KID…THINK” Program on Attitude, Norms, and Perceived Behavioral Control on Sexual Risk Behavior of the 6th Grade Students

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Weerayuth Inpanao
Rutja Phuphaibul
Chuanruedee Kongsaktrakull


          The objective of this quasi-experimental research was to investigate the effects of the media computer games “Kid…Think” program training on attitudes, norms and perceived behavioral control on sexual risk behavior of 6th grade students (n=50) in a primary school in Bangkok. The sample students were assigned into two main groups. The experimental group (n=27) received a media computer game "Kid ... Think" program and a traditional instruction. The control group (n=23) received only the traditional instruction. The instruments used in the study were a teaching plan for class activities and the media computer games “Kid…Think”. Data were collected using a set of questionnaires on general information of the respondents including attitude, norm, and perceived behavioral control on sexual risk behavior. These instruments were tested for content validity by 5 experts, while Cronbach’s Alpha Coeffient appruached for reliability were .82, .92, and .85, respectively. Data were analyzed through descriptive statistics and Man-Whitney U test.

          The results showed that only the perceived behavioral control on sexual risk behavior of the experimental group is significantly different from that of the control group (p < .05). However, attitude and perceived subjective norms of the experimental group and control group are not significantly different (p >.05).

          The results of this study suggest the media computer games “Kid…Think” program be applied as part of the course or an extracurricular activity as a learning material for children and adolescent in order to promote perceived behavioral control on sexual risk behavior.


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