Social media literacy on sexuality and factors related to sexual harassment prevention behaviors among university students in Chon Buri province

Abstract

Social media is becoming more important in daily life, especially among adolescents and youths. Sexual harassment can occur if adolescents and youths lack social media literacy regarding sexuality. This cross-sectional survey study aimed to study social media literacy regarding sexuality and factors related to sexual harassment prevention behaviors among undergraduate university students. The sample group consisted of 371 university students from Chonburi Province. During the academic year 2022, utilizing Wayne W. Daniel's calculating formula with a 95% confidence level. Data was collected through an online questionnaire. Descriptive statistics such as number, percentage, mean, standard deviation, minimum, maximum, and Chi-square analysis statistics were used to analyze the data. According to the findings of the study, the majority of university students were female, 83.0%. The sample group had been harassed from disclosing information at 26.7%, University students had sexual social media literacy at a moderate level, 88.1%, awareness of sexual harassment at high level, 96.2%, and had high level of sexual harassment prevention behaviors at 89.5%. According to an association analysis, the factors related to sexual harassment prevention behaviors (p<0.05) were as follows: sex, nightlife, social media literacy regarding sexuality, and awareness of sexual harassment. As a result of the study's findings, programs to improve social media literacy about sexuality should be developed so that students can engage in appropriate and safe sexual harassment prevention behaviors.