การพัฒนารูปแบบการสื่อสารความเสี่ยงทางสุขภาพในการป้องกันอันตราย  จากการใช้สารเคมีกำจัดศัตรูพืชของเกษตรกรแบบมีส่วนร่วมของภาคีเครือข่าย  ในชุมชนเขตพื้นที่จังหวัดอุตรดิตถ์

Boonyong Bukham; Saranyoo Ruanjan; Pongsak Onmoy

Authors

Boonyong Bukham Khoi Sung Sub-district Health Promoting Hospital
Saranyoo Ruanjan Faculty of Science and Technology, Uttaradit Rajabhat University
Pongsak Onmoy Faculty of Science and Technology, Uttaradit Rajabhat University

Keywords:

health risk communication model, participation, action research, pesticides

Abstract

Introduction: The use of unprotected pesticides poses significant health risks to farmers. Promoting community participation is essential for raising awareness and encouraging preventive behaviors in pesticide use.

Research objectives: To develop and evaluate a health risk communication model aimed at preventing pesticide-related harm among farmers through collaboration with community network.

Research methodology: This action research involved two phases: 1) the development of a health risk communication model using the A-I-C technique, and 2) the evaluation of its implementation. The purposive sample included 38 participants-30 at-risk farmers and 8 community partner representatives. Data were collected through focus groups, participant observation, and a validated questionnaire to assess participant satisfaction, with Cronbach’s alpha of .95. The data were subsequently analyzed using descriptive statistics and content analysis.

Results: The health risk communication model was developed based on communication components: sender, message, channel, and receiver. It also included a tailored intervention program consisting of health impact reflection media, use of personal protective equipment (PPE), local innovator development, and participatory learning. Implementation of this model led to improved awareness, increased adoption of protective behaviors, safer cholinesterase enzyme levels, and report of high satisfaction.

Conclusions: The communication model effectively promoted self-protective behaviors in pesticide use among farmers.

Implications: The communication model for preventing pesticide harm should be applied in other communities.

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