การวางแผนการสื่อสารความเสี่ยงทางสุขภาพโดยใช้แบบจำลอง CDCynergy

Niranta Chaiyaparn; Nicharee Piriyajaratchai; Panidnun Promdum; Theerapon Phungdee; Chakkrit Ponrachom; Nannapat Ketkosan

Authors

Niranta Chaiyaparn Faculty of Education, Kasetsart University
Nicharee Piriyajaratchai Faculty of Education, Kasetsart University
Panidnun Promdum Faculty of Education, Kasetsart University
Theerapon Phungdee Faculty of Education, Kasetsart University
Chakkrit Ponrachom Faculty of Education, Kasetsart University
Nannapat Ketkosan Faculty of Education, Kasetsart University

Keywords:

planning program, health risk communication, planning and development model, CDCynergy model

Abstract

Introduction: The effectiveness of health risk communication can make individuals to change their health behaviors and lead to improve their well-being. Therefore, it is necessary to plan and design health risk communication based on a logical and systematic model.

Objective: To introduce and demonstrate the application of the CDCynergy model in health risk communication planning to develop healthy behaviors for the people.

Key issue: CDCynergy is a systematic and logical model for developing actions to address public health problems. public, especially focusing on health risk communication. The model operates in six phases 1) Problem description, 2) Analysis problem, 3) Plan intervention, 4) Development intervention, 5) Plan evaluation, and 6) Implement plan. Planning and designing with CDCynergy model has been applied internationally to make health risk communication more effective.

Conclusion: Healthcare professionals can use this model to plan and design health risk communications based on the problems, target groups, and local context to enable people to change their health behaviors and lead to promote their future well-being.

Implications: The proposed model can be further developed through research processes or applied in public health interventions in Thai society.

Downloads

Download data is not yet available.

References

Ministry of Public Health. National health strategic plan 20-year (public health sector). [Internet]. 2022 [cited 2023 Sep 20]. Available from: https://spd.moph.go.th/20-year-national-strategy-public-health/ (in Thai)

Department of Disease Control. The national disease prevention and health hazard control strategic plan phase 2: building resilience (B.E. 2566 - 2570). [Internet]. 2022 [cited 2023 Sep 20]. Available from: https://www.who.int/docs/default-source/searo/ncd/tha-ncd-action-plan-2017-2021.pdf (in Thai)

World Health Organization. Risk communication. [Internet]. 2011 [cited 2023 Aug 11]. Available from: https://www.who.int/emergencies/risk-communications

Centers for Disease Control and Prevention. Risk communication. [Internet]. 2020 [cited 2023 Aug 11]. Available from: https://www.cdc.gov/healthcommunication

Bureau of Risk communication and Health Behavior Development. Manual for health risk communication in crisis situations (crisis risk communication). 2nd ed. Bangkok: TS Interprint Company Limited; 2020. (in Thai)

Bureau of Risk communication and Health Behavior Development. E-learning study guide for public health risk communication course. Bangkok: National Institute of Development Administration Publishing House; 2023. (in Thai)

Department of Disease Control. Public health emergency management course Incident command system and public health emergency operations center. [Internet]. 2019 [cited 2023 Aug 11]. Available from: https://ddc.moph.go.th/ddce/news.php?news=5846 (in Thai)

Infanti J, Sixsmith J, Barry MM, Núñez-Córdoba J, Oroviogoicoechea-Ortega C, Guillén-Grima F. A literature review on effective risk communication for the prevention and control of communicable diseases in Europe. Stockholm: European Centre for Disease Prevention and Control (ECDC); 2013.

Department of Disease Control. Crisis risk communication diseases and health hazards manual. Bnagkok: TS Interprint Company Limited; 2020.

Sangsingkeo N, Doungphummes N, Tipayamongkholgul M, Panyawongsataporn, V. Policy recommendations to risk communication during the COVID-19 crisis: The analysis from the case study of Department of Disease Control. Journal of Journalism 2024;17(1):108-41. (in Thai)

Centers for Disease Control and Prevention. Gateway to health communication. [Internet]. 2019 [cited 2023 Aug 16]. Available from: https://www.cdc.gov/healthcommunication/index.html

Centers for Disease Control and Prevention. CDCynergy. [Internet]. 2021 [cited 2023 Aug 16]. Available from: https://www.cdc.gov/nceh/tracking/conf04/pdfs/thu/ses4A/s_robinson.pdf

Centers for Disease Control and Prevention. CDCynergy Lite: Social marketing made simple : a guide for creating effective social marketing plans. [Internet]. 2021 [cited 2023 Aug 16]. Available from: https://stacks.cdc.gov/view/cdc/5764

Oak Ridge Institute for science and Education. CDCynergy process steps. [Internet]. 2005 [cited 2023 Aug 11]. Available from : https://www.orau.gov/hsc/cdcynergy30/ba/Content/activeinformation/phasesteplist.htm

Cummins JA, Lipworth AD. Reddit and google activity related to non-covid epidemic diseases surged at start of covid-19 pandemic: Retrospective study. JMIR Formavtive Research 2023;7:e44603 doi: 10.2196/44603.

Sulaeman E, Primaningtyas W, Hastuti H, Putri A, Wijayanti R, Ada Y, et al. Relationship between CDCynergy’s social marketing model with intention of HIV counseling and testing for pregnant women in Surakarta Indonesia. Biomedika 2021;13(2):131-43. doi: 10.23917/biomedika.v13i2.12734.

Sissemaliev R. Use of CDCynergy model in Kazakhstan. Paper present at Central Asian Republics and Kazakhstan Programme Communication Workshop, Tashkent, Uzbekistan; 2004.