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This quasi-experimental research aimed to study the effectiveness of the promotion program for food consumption to control blood sugar levels emphasizing Thai herbal food in patients with type 2 diabetes. The study involved 60 type 2 diabetic patients equally assigned to experimental and comparison groups. The experimental group participated in the promotion program by applying self-efficacy theory for 15 weeks, while the comparison group was provided with routine health education. Data were collected using a structured questionnaire and then analysed to determine percentage, arithmetic mean, and standard deviation, and perform Chi-Square, Independent Sample’s t-test and Paired Sample’s t-test. The results showed that, of all participants, the majority of them were females aged 41-71 years (mean, 61.7), and had been diagnosed with type 2 diabetes for more than 6 years. After the completion of experiment, significant increases in mean scores of knowledge about Thai herbal food, perception of self-efficacy in consuming Thai herbal food, and outcome expectations of Thai herbal food consumption and Thai herbal food consumption behaviors were found among participants in the experimental group, compared to before the experiment, and to those in the comparison group (p < 0.001). Besides, the blood sugar levels in the experimental group decreased significantly compared to before the experiment and the comparison group (p < 0.001). The blood sugar levels in the experimental group dropped from 160.27 mg/dl to 133.17 mg/dl. Thus, this program can be applied for promoting Thai herbal food consumption behaviors to control blood sugar levels of diabetic patients in other areas that have similar contexts and socio-cultural characteristics.
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