Factors Associated Social Media Networks Usage Impact among Sirindhorn College of Public Health, Students Khon Kaen Province

Abstract

This cross-sectional analytical study aimed to investigate factors associated with impacts on usage of social media networks among students learning at Sirindhorn College of Public Health Khon Kaen Province. Population was 568 students studying at Sirindhorn College of Public Health Khon Kaen and participants were 281 students selected by stratified sampling, simple random sampling and systematic random sampling. Data were collected by questionnaires in January 2020. Data were analyzed by computer programs to acquire percentage, mean, median, standard deviation, median, minimum, maximum and multiple logistic regression models (with 95% CI).

The results revealed that most of participants were females 92.52%, had the average age about 20.32 years old (S.D. = 1.66) and had their incomes from the families about 6,263.35 baht per month (S.D. = 3,444.14). The participants had their behavior of social media networks usage at a moderate level (61.57%) and had their attitudes of social media networks usage at a high level (58.72%). In addition, the participants had their impacts on usage of social media networks in general at a moderate level (48.75%). There were two factors associated with impacts on social media networks usage including family incomes (OR adjusted = 2.32, 95%CI 1.36 to 3.95: p-value 0.001) and participants’ attitudes of social media networks usage (OR adjusted = 1.59, 95%CI 1.30 to 1.97: p-value <0.001).

It could be suggested that the related organizations should organize activities that enable students to access to accurate and appropriate media such as participating in the activities that build up relationships between students and their families instead of spending time for their online social networks.