Factors Related to Skin Whitening Product Consumption Behavior Among Undergraduate Students in Bangkok Metropolis


  • Thanyalak Nakharin Faculty of Public Health, Mahidol University
  • Malinee Sompopcharoen Faculty of Public Health, Mahidol University


consumption behavior, Skin whitening products, undergraduate students



Introduction:  Undergraduate students preferred whitening skin. However, currently, it was found that illegal skin-whitening products were smuggled by the illegal cosmetics importers without permission. Also, showing inappropriate cosmetic labels, fake licenses, and deceiving manufacturers’ names were illegal issues. Besides, illegal skin- whitening products contain banned ingredient substances with harmful side effects such as mercury, and hydroquinone leading to high-risk health problems.

Research objectives: This study aimed  to examine factors related to skin-whitening products consumption behavior among the undergraduate students in the university, Bangkok.

Research methodology: This study used a descriptive cross-sectional design.  Participants were 352 undergraduate students.   Data were collected using a set of self-administered questionnaires.  Content validity and reliability were tested.  Data were analyzed using descriptive statistics (percentage, mean, standard deviation), and Chi-Square test. Significance level was set at p<0.05.  

Results: Results showed that half of the participants (50%) used the skin-whitening product absorbed through the skin, followed by oral consumption (38.64%), and injection (11.36%). Factors related to skin-whitening products consumption behavior were age,  person that the participants lived with, attitude towards using skin-whitening products, perceived risk and severity of skin-whitening product behavior, peer influence, family influence, influence of favorite person, influence of healthcare workers, influence of salespersons, and influence of all reinforcing factors.

Implications: The results of this study would be used as a guideline for involved stakeholders, both governmental and non-governmental organizations, to promote public education regarding harmful ingredients in skin-whitening products. In term of policy   implementation, the regulations related to skin-whitening products should be launched to protect the consumers and keep up with current situation.


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How to Cite

Nakharin T, Sompopcharoen M. Factors Related to Skin Whitening Product Consumption Behavior Among Undergraduate Students in Bangkok Metropolis. JHNR [Internet]. 2022 Apr. 1 [cited 2023 Feb. 5];38(1):109-21. Available from: https://he01.tci-thaijo.org/index.php/bcnbangkok/article/view/247988



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