Factors Related to Skin Whitening Product Consumption Behavior Among Undergraduate Students in Bangkok Metropolis
Keywords:consumption behavior, Skin whitening products, undergraduate students
Introduction: Undergraduate students preferred whitening skin. However, currently, it was found that illegal skin-whitening products were smuggled by the illegal cosmetics importers without permission. Also, showing inappropriate cosmetic labels, fake licenses, and deceiving manufacturers’ names were illegal issues. Besides, illegal skin- whitening products contain banned ingredient substances with harmful side effects such as mercury, and hydroquinone leading to high-risk health problems.
Research objectives: This study aimed to examine factors related to skin-whitening products consumption behavior among the undergraduate students in the university, Bangkok.
Research methodology: This study used a descriptive cross-sectional design. Participants were 352 undergraduate students. Data were collected using a set of self-administered questionnaires. Content validity and reliability were tested. Data were analyzed using descriptive statistics (percentage, mean, standard deviation), and Chi-Square test. Significance level was set at p<0.05.
Results: Results showed that half of the participants (50%) used the skin-whitening product absorbed through the skin, followed by oral consumption (38.64%), and injection (11.36%). Factors related to skin-whitening products consumption behavior were age, person that the participants lived with, attitude towards using skin-whitening products, perceived risk and severity of skin-whitening product behavior, peer influence, family influence, influence of favorite person, influence of healthcare workers, influence of salespersons, and influence of all reinforcing factors.
Implications: The results of this study would be used as a guideline for involved stakeholders, both governmental and non-governmental organizations, to promote public education regarding harmful ingredients in skin-whitening products. In term of policy implementation, the regulations related to skin-whitening products should be launched to protect the consumers and keep up with current situation.
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