Main Article Content
The objectives of this research: 1) To develop of folk wisdom products in health care with traditional Thai medicine of the district health promotion hospital in the lower Northern Region of Thailand. 2) To study of demand and satisfaction of health care recipients towards products. Methodologies of this research are using questionnaires and interviewing by asking questions to people in the local area totally 645 people, and focus group of 140 people. Statistics for analysis are frequency, percentage, average and standard deviation, and the results from the interviews were analyzed and interpreted. The research found that: 1) The folk wisdom products in healthcare are consisted of Face cleansing gel that contains corn cop charcoal of Phitsanulok Province. Hair Treatment Cream which contains oil from Sterculia foetid fruits of Sukhothai Province. Facial Serum contains Candle Lilly (Scientific Name: Tradescantia spathacea) and Mint Oil of Kamphaeng Phet Province. Skin lotion contains banana flour of Phichit Province. Sunscreen stick contains organic brown rice of Khung Tapao, Uttraradit Province. Breast-tightening gel contains flour from Ma-Hae Beans, Tak Province. Body Massage Cream contains spring water from Bann Kru, Petchaboon Province. 2) Objectives of folk wisdom products development are certification from Ministry of Public Heath, increasing income and promote business in community and absence of irritation effects from ingredients. Satisfaction of folk wisdom products development in healthcare should considerably encourage the usage of local natural resources. The fragrance of the products should be derived from natural process. Also, the development should change people’s way of life towards paying attention more to health care mindset.
Ministry of Public Health. National reproductive health development policy and strategy No.1 (2010-2014). Nonthaburi: The War Veterans Organization of Thailand; 2010. (in Thai)
Jaisa-ard R, Kanjanarach T. Needs for competency improvement in pharmacy service at a primary care level. Isan Journal of Pharmaceutical Sciences. 2014;10:69-79. (in Thai)
Petchang, R., Kamonkunanon, S., Tongsiri, S. & Boonsung, A. Herb Business Management For Boosting The Local Occupation in Uttaradit Province. Area Based Development Research Journal. 2016;8(1):62-77. (in Thai)
Kiawan Y. Principles of research and thesis. Bangkok: Supplementary Media Center Bangkok; 2007. (in Thai)
Niwatcharoenrung, S. New product development process and acceptability on cotto ceramic floor tiles with the speed surface interlock installation system (thesis). Bangkok: Kasetsart University; 2010. (in Thai)
Domea Y. The development of Wan Roy Pad Balm products in the enterprise development of herbs Klong Luang district, Klong Luang district, Pathum Thani. VRU Research and Development Journal Science and Technology. 2018;13(2):64-73. (in Thai)
Mccarthy J.E, William D.P. Essentials of marketing. United States: E. Jerome Mc Garthy and Associates Inc; 1996. p. 35-44.
Ukampan S. Development services to traditional Thai medicine, a case study for Tombol Health Promoting Hospital in Muang Kalasin, Kalasin Governance Journal. 2013;2(1):90-113. (in Thai)
Mariwong A, Wongwirach K. The community product development format of traditional Thai massage community business group at Ban Mae Tha, Mae Tha sub-district, Mae Tha district, Lampang province. Paper presented at The 2nd MJU-Phrae National Research Conference; 2011 Sep 1-2; 2011. (in Thai)
Wichantuk P. Knowledge, attitude and behavior of herbal medicinal products used among peoples in Nong Bua Sala village, Mueang district, Nakhon Ratchasima province. Journal of Health Science. 2019;28(2):244-54. (in Thai)