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This study aimed to analyze the social factors which influence the selection of the kind of treatment by the members of different households. The social factors consist of predisposing factors which the patients’ knowledge and awareness of healthcare, the enabling factors which include the ability of the members' caretakers to access healthcare and channels for getting health information, and the reinforcing factors which include the support related to the healthcare of the members. The data were collected from 380 representatives in households at Phung Khon, Sakon Nakhon with multi-stage sampling by using qualified questionnaires. The data were analyzed by using Pearson's correlation coefficient statistics and structural equation modeling. The results revealed that the predisposing factor is the knowledge of healthcare. The enabling factors are the ability to access healthcare and obtaining healthcare information. The reinforcing factor is the support members receive from their own households and public health officers in the selection of conventional medicine, local wisdom, and alternative medicine. The predisposing factor involves awareness of healthcare and the selection of conventional medicine. Furthermore, the reinforcing factor is directly influenced by the predisposing factor and the enabling factor. The kind of treatments selected by members can be predicted using these factors with 99.0 percent accuracy.
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