The Development of Local Malay Language Media for Assessment and Promotion of Early Childhood Development Che Bilang Sub-district, Mueang District, Satun Province

Abstract

This research and development aimed to study the problem condition, media development of local Malay language and evaluation the media. The research was divided into 3 phases: 1) Studying the problem condition by using a knowledge questionnaire, the skills and satisfaction of media usage and the early childhood development assessment questionnaire; 2) Developing of translation media using the concept of ADDIE covering 5 steps, analyzing, designing, developing, applying and evaluating; and 3) Evaluating the use of media using a knowledge questionnaire, the skills and satisfaction of media usage and the early childhood development assessment questionnaire. The sample consisted of 54 early childhood children and 38 personnel involving in promoting early childhood development. Data were analyzed by descriptive statistics and Dependent t-test. The results revealed that:

1. Regarding the problem condition, the early childhood children had the developmental assessment covering 94.44% with having age appropriate development 72.54%, suspecting of delay in language use 35.71%, follow-up visits 84.61%, and participation 46.29%. The personnel had their knowledge level in using local Malay language 68.42%, skills 81.58%, and satisfaction with the use of media 65.79%.
2. The development of translation media using the concept of the ADDIE model included a manual, E-book, flip images and word cards.
3. The results of the use of the translation media in the early childhood children showed that the coverage of developmental assessment increased from 94.44% to 100%, age-appropriate development increased from 72.54% to 88.88%, suspicion of delayed development in language usage decreased from 35.71% to 7.14%, follow-up visits increased from 84.61% to 100%, and participation increased from 46.29% to 81.48%. The personnel had their knowledge level, skills and satisfaction of using the translation media after the experiment significantly higher than before the experiment (P < 0.05).

          The development of translation media should be encouraged. Community participation can help to integrate communication. The media should be appropriate and interesting by using colors, images, as well as appropriate and easy language to understand which the early childhood children can understand and be able to perform activities helping to promote their development and good achievements.