Internationalization of CHINA Multinationals and Expansion Strategy in China
Abstract
The internationalization of China multinationals to access foreign markets concerns licensing, exporting and joint venture investment in foreign production and marketing. China's home - country policies play an important role in supporting growth of its own multinationals. Generally, China needs to access the world outside China in the economic, scientific, political, social, medical, cultural, ecological and technological domains. He is very active in collaborative efforts on trade and finance, human nights, environment, internet, knowledge sharing, working with members in environment group. Multinational franchisors are attracted to China's overall market size under changing legal environment and China ambiguity. Moreover, multinational business seek global expansion opportunities, they make China all the more attractive.
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