Residents' Satisfaction Toward the Service of Local Administrative Organization : A Case study at Bangkratuk Municipality

Abstract

          Local Administration Organization (LAO) have become more important and have a responsibility to manage a significant budget, improve the quality of life, and services for people in the community. One such LAO is Bangkratuk Municipality which is famous for its “Donwai floating market” which attracts thousands of local and international tourists each year.

          The purposes of this research were as follows: 1) to determine the satisfaction levels of resident Bangkratuk Municipality in terms of social, technological, economic, environmental, and political services; and 2) to identify problems and suggestions to improve such services. Data collection was made by use of a questionnaire as the main tool and in-depth interviews. Three hundred and eighty six residents of Bangkratuk were selected as a sample group using proportional random sampling method. Standard deviations and mean were calculated and an exploratory factor analysis was conducted on the data collected.

          The result of this research from main factor contains Social Technological Economical Environmental and Political its reveals 5 aspects to people's satisfaction with the services provided by LAO at Bangkratuk Municipality. These were : 1) Safety-Infrastructure, 2) Technology available, 3) Vocational-Support, 4) Access to information, and 5) Good governance principal.