Social Context Related to Alcohol Drinking and Self Perception to Alcohol Consumption of Junior High School Students in Dongjen Witthayakhom, Phukamyao District, Phayao Province

Abstract

The objective of this research was to study the social context affected to the   decision of alcohol consumption and self-efficacy of drinking refusal of 9 grade students in Dongjen Witthayakom School, PhuKamYao District, Phayao Province. The samples   were 111 students. The data was collected by questionnaire. The Data were analyzed using statistical by percentage, average, standard     deviation, Chi-square Test, Mann-Whitney U test, Kruskal-Wallis test. The findings revealed that the age of the first alcohol consumption was 12 years old. The main reason was eager. The most popular beverage was beer. Factors associated with alcohol consumption was alcohol and peers regarding intimacy (p-value < 0.0001), drinking alcohol toget intimate with friends (p-value< 0.0001), the alcohol   selling to underage children 18   years (p-value<0.015), and time of purchase (p-value<0.0001) were sign ificantly correlated with decision of alcohol consumption in youth. The results of this study contribute to the knowledge and understanding of the factors that were associated with alcohol drinking that can be planned and reduced   risk factors for alcohol consumption in adolescents.