The Causal Relationship Model between Strategic Management Digital Technology Management and Sustainable Competitive Advantage of Private Higher Education Institutions in Thailand
Keywords:
Strategic Management, Digital Technology Management, Sustainable Competitive Advantage, Private Higher Education Institutions in ThailandAbstract
The objectives of this study were to analyze the causal relationship model among strategic management, digital technology management, and sustainable competitive advantage of private higher-educational institutes in Thailand. Two hundred and sixty samples from any level of academic affair administrators in sixty-eight private higher-educational institutes which are members of Sixty-eight private higher Education Institutions of Thailand were selected. Questionnaire was used as a research tool for data collection. Five-levels rating scales were applied for responses. Reliability of strategic management, digital technology management, and sustainable competitive advantage questionnaires were showed with Cronbach’s alpha coefficient (α) = 0.964, 0.958 and 0.947 respectively.
The results from structural equation model analysis revealed that strategic management had direct effect on digital technology management significantly at α=.05 (path coefficient=.86), digital technology management had direct effect on sustainable competitive advantage significantly at α=.05 (path coefficient=.87), strategic management had no direct effect on sustainable competitive advantage significantly (p>.05) but had indirect effect through digital technology management at α=.05 (path coefficient=.75), Thus, it would be recommended that the private higher-educational institutes should formulate digital technology strategic plan for all aspects of institutional management for sustainable competitive advantage.
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