Development of a Community-Based Communication Program for Prevention and Control of Zoonotic Diseases
Keywords:
Community-Based Communication Program, Prevention and Control of Zoonotic Disease TransmissionAbstract
The objective of this developmental research was to develop a program for prevention and control of zoonotic disease based on the communication for development. A 5-day program was developed. The development process was divided into two phases: phase 1, a 3-day information period, and phase 2, a 2-day intervention period. There was a total of 18 participants in phase 1 including 16 faculty members from Chiang Mai University, one public health worker, and one nurse from Nong Khwai Municipal district, Hang Dong District, Chiang Mai Province, and there was a total of 30 community representatives from Nong Khwai Municipal district in phase 2. The content of the prevention and control of zoonotic disease was validated by a 5 expert panel and the scale content validity index of scale was 1. The efficiency of the publicity medias was tested through field test. Data was analyzed using description statistics. The community-based communication program for prevention and control of zoonotic disease transmission was developed. Publicity medias included posters, Lanna native songs, slogans, radio message spots, and folk songs were also developed during the study. This study indicates that the program and publicity medias are appropriated for using to prevent and control of zoonotic disease transmission in communities of Upper Northern Part of Thailand.
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