A smoke-free Bangsaen beach: Impacts and perceptions of complying with anti-smoking laws by Bangsaen beach entrepreneurs

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Montira Charnyapornpong
Narongchai Khunpluem
Alisara Wongsuthilert
Wanlop Jaidee


Introduction The implementation of the smoke-free beach is considered to be a good work
for both the healthy people who living on the beach and the environment improvement to
be suitable for being a healthy tourist area. Entrepreneurs are the important person group that
will make the successful operation.
Objective To survey the perception and compliance of Bangsaen beach entrepreneurs after a
smoke-free campaign at Bangsaen beach.
Methods The survey studied 293 Bangsaen beach capitalists through random sampling. The
participants voluntarily responded to the study’s questionnaire. The study was divided into
2 phases, namely a pre-phase (January to February 2018) and a post-campaign period (March
to August 2018). The tool of this study was a Google application questionnaire form, in which
participants could access via the QR code. The data was analyzed by using descriptive statistics.
Results After a smoke-free campaign at Bangsaen beach, the participants perceived that
Bangsaen Beach was a non-smoking beach. The perception of laws related to banning smoking
at the beach were very good (80% and above). Participants did not smoke within the presence
of no-smoking signs – an increase from 50.0% to 79.3%, with statistical significance (p = 0.028).
Furthermore, participants increasingly utilized designated smoking areas up from 60.0% to
86.2%. The two most effective methods of raising awareness of anti-smoking laws were voice
announcements (85.3%) and campaign activities (83.7%).
Conclusions Bangsaen beach entrepreneurs increasingly perceived the smoking prohibitions
throughout the beach after the campaign. As a result, enforcing the legal aspects of prohibiting
smoking at the beach through voice announcements and campaign activities are the main
strategies of the Saensuk Municipality to help Bangsaen beach entrepreneurs comply with the


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