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This qualitative research aimed to investigate the definition of “well-being” and related factors in new normal in accordance with the view of adult population. The selected participants in a focus group, living in an urban community in Bangkok, were interviewed under COVID-19 prevention protocol. A personnel data questionnaire and semi-structured interview with content validity index 1 were used for collecting data. Analyzed personal data using statistics, percentage, mean, standard deviation while content analysis was used for the qualitative data. The result revealed that the meaning of "well-being" in the new normal is "having a happy balance of life", and the factors associated with well-being are self-discipline, adapting and learning new things, recognized by families and community safety. Finally, this study supports that the meaning of well-being and related factors from the views of adult population should be used as basic knowledge to develop activities for well-being promotion in new normal era.
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