Development of Smoking Free Beach Implementation Model : Case Study of Bangsaen Beach
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Abstract
This participatory action research aimed to develop a smoking free implementation model in Bangsaen beach. The study was divided into 3 phases as follows; Situational analysis and participatory planning, model development, and effectiveness evaluation by lesson learned from the committee and the perception of the people. 180 participants included were smoking free beach committees, working groups, entrepreneurs and local population in Bangsaen beach. Data were obtained by interviewing, focus group discussion, questionnaires and workshop between May-December 2019. Quantitative data were enumerated by frequency and percentage, and qualitative data were analyzed by content analysis.
A content analysis showed that components of a smoking free implementing model in Bangsaen beach consists of 1) launching the smoking free beach policy, 2) improving a competency among smoking free beach committees, and 3) participatory implementation plan by a stakeholder network including stakeholder network capacity building, public relations campaign, and continuity of implementation plan focusing on the systematic of planning, implementation, and effectiveness of evaluation. The effectiveness of evaluation showed that the participants were satisfied with the model and activities because it causes a continuous decreasing of smoking on the beach and causes an increasing of smoking free among general public.Continuous implementation plan and stakeholder network capacity to launch a legal measure are the key success factors of a smoking free implementation model. Therefore, the implementation model should focus on the integration among stakeholder network with the local administrative organizations to act as the focal point by enhancing the potential for health communication of the working groups and entrepreneurs that are the important group for driving activities. The next study should focus on research to develop the reporting and communicating innovations about the smoking free beach for tourists leading to a healthy community.
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