Perception of Mahidol University International College Strategic Plan of the Operational Staff

Abstract

         The purpose of this research is for recognition of the strategic plan of the staff in operation level in Mahidol University International College (MUIC). In this regard, the objective was to study the level of awareness of the strategic plan, and to study the various demographic factors that affect the respondents’ awareness of the strategic plan. The population of the study is composed of the MUIC staff (131 persons) who had answered the questionnaires for this research. The questionnaire served as the instrument for this research. The reliability of this instrument is based on the correlation analysis of Cronbach = 0.870. Data was analyzed by using SPSS program. The researcher used frequency, percentage, average, SD (standard deviation), Independent-Sample T Test and One-way Anova by setting the level of statistical significance at 0.05. The result showed that most of the respondents were female (63.4%), most of the respondents between 31-35 years, graduated with a Bachelor’s degree, worked in MUIC between 1-5 years and worked in the Office of Administration. The conclusion is that more than 60% of the respondents recognized the strategic plan: the level of awareness in vision, mission, core values, and strategic no.1 - 7 are of moderate level, and the level of awareness in the Performance of Agreement (PA) is low. The overall level of awareness was moderate (average =2.846), and the reason for the staff’s lack of awareness of the strategic plan, specifically whether they received said information from their head of unit / chief of section or not. Regarding demographic, the researcher found that gender, age, working experience, and section did not influence the different recognition of the operational staff. In contrast, educational background influenced the different recognition in the strategic plan at 0.05 level. The result of this research suggested that messages should be communicated in multiple channels, have a strategic plan handbook in both Thai and English for more uniformity, and have to motivate regularly for recognition together with supporting the operational staff in encouraging them to put into practice the knowledge they learned and for the staff to participate more actively in the preparation of the strategic plans.