Factors Affecting the Communication of Mahidol University International College’s Strategic Plans to Operational Staff

Abstract

          This research aims to study factors that affect formats and methods in communicating strategic plan to operational staff. The researcher used quessionnaire as the research tool. The data was analyzed by SPSS and processed by frequency, percentage, average (), standard deviation (SD), Independent Samples T - Test and One-Way Anova. The reliability of the tool was analyzed by Cronbach’s Correlation and the correlation was 0.933. The researcher collected data by distributing questionnaires to the operational staff of Mahidol University International College (MUIC) and 89.55% of questionnaires were returned. The research result can be summarized as follows.

          On the aspect of the effect on the formats and methods in communicating strategic plan to operational staff, the research result showed that male and female had different level of the awareness on strategic plan when the strategic plan was communicated by individual agents. The awareness on strategic plan of the research population with different experience of the awareness on strategic plan was different when the strategic plan was communicated by using these following formats of communication: one-way communication, two-way communication, top-down communication, individual communication and  group communication and also by using these following methods of communication: print media, personal media and electronic media. The research population with different age had different level of awareness on strategic plan when the strategic plan was communicated by using these following formats of communication: one-way communication, top-down communication, horizontal communication and group communication and also by using these following methods of communication: individual communication and electronic  communication. The  awareness on strategic plan of the research population with different level of study was not different by formats and methods in communicating strategic plan. The population with different work experience had different level of awareness on strategic plan when strategic plan was communicated by using these formats of communication: one-way communication, top-down communication and group communication and also by using individual agents as a method of communication. The awareness on strategic plan of research population in different sections was different when strategic plan was communicated by using group communication as a format of communication and by using these following methods of communication: print media, personal media and electronic media. This difference was statistically significant at the 0.05 level. In summary, MUIC should consider that the difference of age, work experience and sections to which operational staff belongs has an effect on the different level of awareness on strategic plan.