Evaluation of the Health Promotion Strategy according to the Age Groups of Roi Et Provincial Public Health Office

Abstract

Purposes: To evaluate the health promotion strategy according to the age groups of Roi Et provincial public health office in four dimensions of the CIPP Model (Context, Input, Process, and Product/ Outcome) and to study key success factors, problems, obstacles, and recommendations for strategy implementation.

Study design: Evaluation research based on Stufflebeam's CIPP Model, combines quantitative and qualitative research methods.

Materials and Methods: The study population consisted of 60 public health personnel responsible for planning, implementing, and monitoring the health promotion strategy according to the age groups of Roi Et provincial public health office. Research instruments included an opinion questionnaire, an in-depth interview guide, and a performance assessment form based on public health strategy indicators for fiscal years 2023 – 2025. Quantitative data were analyzed using descriptive statistics comprising frequency, percentage, mean, and standard deviation. Qualitative data were analyzed using content analysis.

Main findings: The overall evaluation of the health promotion strategy according to the age groups of Roi Et provincial public health office was at a high level (Mean = 3.88, SD. = 0.86). Dimension-specific findings were as follows: (1) Context was at a high level (Mean = 4.21, SD. = 0.73), the policies were clearly and well-aligned with national strategies and local health needs; (2) Input was at a high level (Mean = 3.56, SD. = 0.86), the health personnel were knowledgeable and capable, but were insufficient (Mean = 2.90, SD. = 1.13) and the allocated budget were still limitations (Mean = 3.15, SD. = 0.90) (3) Process was at a high level (Mean = 3.90, SD. = 0.81), the activities covered all age groups, Village health volunteers and the community participated in the planning and implementation, but coordination and integration with the other organizations were required further development (Mean = 3.68, SD. = 0.91); and (4) Product/Outcome was at a high level (Mean = 3.87, SD. = 0.82), The projects can be implemented and 10 out of 25 key indicators were obtained (40.0%).     

Conclusion and Recommendations: 1) Principal recommendations encompass increasing public health workforce capacity, ensuring adequate budget allocation for health promotion activities, 2) strengthening coordination and network systems with the other organizations, and 3) accelerating improvement the key performance indicators has not been achieved, to elevate the quality and effectiveness of age-group health promotion throughout Roi Et Province on a sustainable basis.