อิทธิพลทางตรง ทางอ้อม และโดยรวมของปัจจัยคัดสรรต่อการลดจำนวนผู้สูบบุหรี่ ในพื้นที่กรุงเทพมหานคร Direct, Indirect, and Total Effects of Selected Factors on Number of Smokers Reduction in Bangkok

Abstract

The objectives of this descriptive research were to 1) investigate selected factors associated with smoking including smoking hazard education, smoking area restriction, plain tobacco packaging, increasing tobacco price and reducing number of smokers and 2) examine the effect of smoking hazard education, smoking area restriction, plain tobacco packaging, increasing tobacco price on number of smoker reduction in Bangkok area. Mixed method combining quantitative and qualitative methods was used. For the quantitative approach, questionnaires were administered to 216 smokers in Bangkok. The data were analyzed by using the descriptive statistics and path analysis. Qualitative approach was conducted through in-depth interview, focus group discussion, and structured observation of 14 smokers. The results demonstrated that increasing tobacco price had the greatest direct effect on number of smoker reduction. In addition, plain packaging had the greatest indirect effect on number of smoker reduction. Lastly, smoking hazard education had the greatest total effect on number of smoker reduction.