Evaluation of the Behaviour and Confidence on Health Products of Consumers Surveys Between the Fiscal Year 2016 and 2019

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Porntip Jiamsuchon


This research was a study to evaluate the achievements of consumer behaviour and
confidence on Health Products of Consumers Surveys during the fis cal year 2016 - 2019.
The objectives were to compare the knowledge, behaviour, and confidence on Health Products
of Consumers Surveys which were conducted by the Technical and Planning Division, the
Thai Food and Drug Administration (FDA). The results of this study would be useful for the Thai
FDA to develop strategies to improve behaviour consumers regarding health products. This study
was performed during September 2019 - February 2020 by using research synthesis. Descriptive
statistics (percentage and mean) were used for this study.
The results show that most of the participants were female, married, aged between 20
and 29 years, graduated bachelor degree, business owner, private employees, and students.
Most of the participants saw or knew about Thai FDA symbols. They saw them on food products
most, followed by medicines. The participants accessed information that produced by the Thai FDA
through the television most, followed by social media. For knowledge about health products
consuming, the knowledge of consumers on medicines, foods, and cosmetics dominated in
the consumers aged 40 - 49, 50 - 59, and 15 - 19 years, respectively. The participants decided
to buy health products by considering experience from them/their family members most; followed
that from relatives/ friends; and information on labels such as nutrition facts, Thai FDA symbols,
and manufacture/expiration date. For appropriate health products consuming behaviour,
appropriate knowledge of consumers regarding food and hazardous substance was improved.
Consumers believed that The Thai FDA could protect them when they experienced problems
as relate to health products. For consumers’ reliability in health products approved by the
Thai FDA, most participants believed that health products with Thai FDA symbols had good
quality and safety (confidence level 75.0%). The most reliable product was medicines. The
results of this study suggest that there should create a questionnaire as promotes consumers
knowledge, behaviour, and confidence in health products which corresponds to the FDA work.
The results would then evaluate to develope efficient strategies regarding improving consumer
behaviour on health products.


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