A Case Study of "Do It Yourself Cosmetics" Usage Behavior Among Students in Phetchaburi Province

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Ploen Chamnakpol

Abstract

The objectives of this study were to examine the DIY (Do It Yourself) or homemade
cosmetics usage behavior among students and to explore how they got those cosmetics.
The sample of this study was students who suffering from stretch marks on the legs at 2
school, Phetchaburi province. The study employed a qualitative approach, using focus groups
and in-depth data. Among June – September 2013. The findings were as follows: There are
two major factors in choosing the DIY cosmetics among students. Social value factor: Most
people prefer white skin and students thought that they had dark skin. Another reason was
that recommendation from reference persons such as their relatives, friends and senior
students who had the DIY cosmetics usage experience. And Personal factor: High-income
students ordered homemade finished products, whereas low and middle-income students
made their own cosmetics by mixing various creams together. The reason for making the DIY
cosmetics was that it was so cheap and so easy. For The DIY cosmetics were available from
the cosmetics shops, beauty salons and alumni or students from higher education institutions.
The recommendations from this study are as follows:Thai FDA should study and
collective data of regarding prohibited substances in cosmetic products, including the risk
agents that are easily available in local market, for policy public relation. To proactive policy
in educational institution for providing cosmetics law. To notice of control the places that
sell cosmetics. To develop the raw materials data base. The example of these raw materials
are Hydroquinone, Steroid which are used many kinds of industries. This data base could be
used for launching policy about controlling of these raw materials. To increase the
consumers’ knowledge, understanding in consuming good quality of cosmetics and make them realize
in their consumer rights. To develop the linkage of unsafe health products surveillance system.
And to return the information back to communities ,which is useful for developing the
communities’ surveillance and alert system.

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