Application of Protection Motivation Theory and the Group Processes to Modify the Behavior of Motorcyclists for the Students Faculty of Public Health Chalermkarnchana College, Sisaket Province.

Abstract

The objective of this quasi-experimental research was to apply the application of protection motivation theory and the group processes to modify the behavior of motorcyclists who were the students of Faculty of Public Health, Chalermkarnchana College, Sisaket Province. The experiment activities consisted of a safe riding lecture, a motorcycle safe riding demonstration, a proper helmet using demonstration, and a motorcycle riding license examination. The group activity which focused on safe riding behavior discussion was also implemented together with the establishment of safe riding volunteer group. This project was processed in July-September, 2011 and there were 52 Public Health students participating. Data were collected by using questionnaires and behaviors observation forms before and after the implementation statistical analysis employed percentage, mean, standard deviation and pair sample t-test.

            The results of the study showed that after experiment the student who attended the activity showed perception on accident severity caused by motorcycle riding with significant level less than 0.05. The attended group also showed safe riding behaviors. Therefore, both group activity and safe riding volunteer group should be implemented in other student groups to motivate the safe riding as a final goal to decrease motorcycle accident