Predicting Factors of energy – drink consumption behaviors among adolescents in Eastern region.
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Abstract
The study aims were to study adolescent energy drink consumption behaviors and predictive factors according to the Theory of Planned Behavior in the eastern region. The samples consisted of 989 adolescents who were university students in the Eastern area, including Chonburi and Chachoengsao provinces. Data were collected by using the developed questionnaires in accordance with the theory of planned behavior. Data were analyzed using percentage, mean, standard deviation. Pearson’s product-moment correlation coefficient and the stepwise multiple regression analysis were used to analyze the associations and the predictive factors of energy drink consumption behaviors. The results revealed that most of the samples, 73.7%, were female and 61.2%, aged 18 years and older. The samples had an average score of attitudes, subjective norms, perceived behavioral controls, and energy drink consumption behaviors were at the medium level. Attitudes, subjective norm, and perceived behavioral control significantly associated with energy drink consumption at the level of 0.01 (r = 0.187, 0.366 and 0.375 respectively). Subjective norm and perceived behavioral control were significantly predicted the energy drink consumption behaviors by 22.7% (R2 = .227, p <. 001). Therefore, it should be emphasized on promoting subjective norm and perceived their behavioral control in an appropriate way among adolescent, to enable them to consume energy drinks in the right way.
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