Challenges and Opportunities: A Nurse Entrepreneur in the Health Care System

Authors

  • Vanlapa Arannapoom Kuakarun Faculty of Nursing, Navamindradhiraj University
  • Chulaporn Yaprom Kuakarun Faculty of Nursing, Navamindradhiraj University
  • Pimwimon Yongchaiyoot Rutnin Eye Hospital

Keywords:

Nurse Entrepreneur, Healthcare System, Nursing Administration

Abstract

The current healthcare system is undergoing a significant transformation, shifting from the VUCA world, characterized by volatility, uncertainty, complexity, and ambiguity, to the BANI world, which is defined by brittleness, anxiety, nonlinearity, and incomprehensibility. Following global crises such as the COVID-19 pandemic and natural disasters, which have profoundly affected health systems worldwide in terms of healthcare management, medical workforce, and public access to services, nurses, as a vital part of the healthcare workforce, are required to expand their roles from traditional clinical providers to become nurse entrepreneurs. This transformation allows them to broaden health services and better respond to the changing needs of society. This article aims to present knowledge regarding the concept and competencies of nurse entrepreneurs, strategies for achieving success in entrepreneurial nursing, and the challenges and opportunities involved in this role within the healthcare system. Major challenges include the lack of business skills, conventional attitudes, and policy limitations. However, there are also promising opportunities, such as the increasing demand for diverse health services and the professional knowledge nurses possess in caring for individuals. The article concludes with recommendations in four areas: policy, practice, research, and nursing administration as a framework to support and promote the development of nurse entrepreneurs in an effective and sustainable manner.

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Published

04-12-2025

How to Cite

1.
Arannapoom V, Yaprom C, Yongchaiyoot P. Challenges and Opportunities: A Nurse Entrepreneur in the Health Care System. J Royal Thai Army Nurses [internet]. 2025 Dec. 4 [cited 2025 Dec. 5];26(3):27-34. available from: https://he01.tci-thaijo.org/index.php/JRTAN/article/view/280384

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Section

Academic articles