Digital Transformation of Property Valuation Business in Thailand

Abstract

The purpose of this research was to analyze the components of Digital Transformation of Property Valuation Business in Thailand. The participants were 359 Property valuers, this research used the simple sampling method. The instrument was a 5 rating scale questionnaire. The reliability of questionnaire in the form of an alpha coefficient was 0.91. The statistical data analysis were frequency, percentage, mean, standard deviation, exploratory factor analysis and confirmatory factor analysis.

          The research findings were found that the order of importance of Digital Transformation of Property Valuation Business in Thailand as follows: 1) Digital readiness 2) Digital leadership 3) Compliance with digital management 4) Digital change management 5) Digital strategic management design and 6) Use of digital technology standards. The results of the structural validity test of Digital Transformation of Property Valuation Business in Thailand model showed that Chi-square (χ²) = 699.969, df = 0.699, χ²/df (CMIN/DF) = 0.895, RMR = 0.011, RMSEA = 0.000, GFI = 0.929, AGFI = 0.901, TLI= 1.000 and CFI = 1.000. Based on the findings, it indicated that Digital Transformation of Property Valuation Business in Thailand model was consistent with empirical data significantly. As a result, Executives of Valuation Business in Thailand should give great importance to the development of Digital Transformation. Modifying organizational attributes in response to the stimuli of the globalization context, Develop good quality services to meet the needs and satisfaction of customers in order to survive. and the competitiveness of the organization.