Factors Affecting Organizational Commitment of Generation Z Staffs in Benchmark Electronics (Thailand) Public Company Limited

Abstract

         The purposes of this research aimed to 1) to study level of the factors that affect the organizational commitment of generation Z staffs 2) to study level of the organizational commitment of generation Z staffs and 3) to study the factors that affect the organizational commitment of the generation Z staffs in Benchmark Electronics (Thailand). Sample group was selected by random number generator of 175 staffs who was born between 1996-2004. The instrument used for data collecting was a questionnaire. Data analysis using descriptive statistics was used to find mean, standard deviation and correlation and multiple regression analysis to find the relations of factors and organizational commitment of generation Z staffs with different backgrounds and opinions about the organization.

         The results of the research showed that 1) The relationship with colleagues’ factor was at the highest level, job success, Job characteristic, advancement, policy, and management. working environment, stability, and compensation and welfare factors were at a high level and 2) the level of the organizational commitment of generation Z staffs was at high level 3) the factors that affect the organizational commitment of the generation Z staffs are achievement, stability, compensation and benefits and technician position. These 4 factors explained 73.00% of the variation of the organizational commitment of the generation Z staffs at Benchmark Electronics (Thailand).

         Company should be more focus on the factors of job success, stability, compensation and welfare, and technician positions to strengthen retention and organizational commitment of Generation Z Staffs.