Development of Business Innovations of Traditions Ready Mixed Concrete Manufacturers and Distributors in Chonburi Province

Abstract

          This research article aims to study 1) characteristics of technology services of successful model companies, 2) business innovation development, 3) business innovation development approaches of traditional ready-mixed concrete manufacturers and distributors, and 4) the model to satisfy the needs of traditional ready-mixed concrete manufacturers and distributors. The researcher conducted the research by using qualitative research methods by in-depth interviews with 21 key informants in Chonburi province. Data were analyzed by substantive analysis and descriptive writing. The results showed that

          1)  In the field of business services with technology all key informants had consistent opinions. It focuses on the development of business technology services in four areas: customer needs survey; Understanding of personal data protection guidelines and continuous system testing and improvement, and customer satisfaction assessment.

          2) Term of business innovation development factors, the traditional company aligned with the prototype company, giving a high level of importance in four factors: 1) organization management, 2) business partnerships, 3) product and service qualifications, 4) consumer access, but with a lower level of emphasis than the expectations of customers as following factor: 1) business ecosystem, 2) complementary services, 3) Branding creation, respectively.

          3) Business innovation development approaches should consist of 4 aspects: 1) technology, 2) investment, 3) product materials, 4) human Resources expertise. But there are differences in the context of each group:                          

          4) Success patterns from business innovation development approaches consist of 5 factors: 1) timely and continuous delivery service, 2) sales price, 3) consistent product quality, 4) convenient channels and one-stop service for ordering. 5) Concrete Batching Plant locating closely to the customer, all key contributors aligned that the 5 factors of success are indicators of customer service satisfaction from the manufacturer and distributor of ready-mixed concrete in Chonburi province.

          The research results can be used to develop innovations for manufacturers and distributors of traditional ready-mixed concrete to be modern In line with the changing trends in the use of technology in business.