“Video Marketing” Tools for Today's Business Success

Abstract

        The advent of computers and the Internet has brought the world into a rapidly growing era of technology, so businesses have to adapt to respond to changing consumer behavior. Choosing the right marketing tools and communication channels is an essential part of gaining a competitive advantage. Video is a medium that can convince people and communicate better than pictures and text. Video marketing is therefore an interesting marketing tool because it can be easily communicated in a short time and responds to the behavior of consumers who watch online videos and share information via social media. Video marketing can be successful at low cost, but entrepreneurs must have knowledge and understanding in choosing videos and distribution channels that are suitable for the behavior of their target groups.