A Development for Community Based Tourism Management Approach: Case Study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom

Abstract

       The objectives of the research entitled “A Development for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom”, 1) to study tourists’ demographic characteristics that affect the tourist’s expectations and perceptions in Ban Phai Hu Chang Community, 2) to assess the potential of community-based Tourism Management at Ban Phai Hu Chang, 3) to propose guidelines for the development of community-based tourism in Ban Phai Hu Chang community. A mixed research method was used into this study. The quantitative study was conducted with Thai tourists visiting Ban Phai Hu Chang community. Using questionnaire as a research tool for data collection from 400 tourists. The data were analyzed by descriptive statistics included frequency, percentage, mean and standard deviation and T-test, One-way ANOVA. The level of tourists' expectations and perceptions of tourists according to the 6As tourism components was studied and the data were analyzed by the technique of Importance Performance Analysis (IPA). For the completeness of the content, the researcher also conducted a qualitative study by using an in-depth Interview with the local community groups who involved in CBT and local government officials who involved in tourist facilities and community tourism development plans in accordance to the potential of tourism management in Ban Phai Hu Chang community with 6As Theory, analyzed by Thematic Analysis and management in various fields according to the criteria for the development of community-based tourism in Thailand.

       The results of the study found that the overall level of expectation appeared the highest level. For the perception, it was found that the overall level of perception appeared the high level. When this was considered and put in order from high to low, a high level were Attraction and Ancillary services. Most were 4 dimensions which were at a moderate level respectively as follows: Amenities, Accessibilities, Accommodation and Activities. Quadrant A (Concentrate Here) consists of Activities. This component should be immediately considered for enhancing perceived on tourism destination in Ban Phai Hu Chang Community. Finding of this study could be analyzed to guidelines and development in 6 approaches according to tourism components.