E-Marketing For Operating Business

Abstract

          E-Marketing provides various benefits to the organization both current and future.  It is considered as new media, which became the center for the seller to meet the buyer.  The buyer could search for information of the similar product from various sources to  compare price and quality easily without having to waste time and money on traveling. In addition, electronic communications also help to increases the efficiency of work, reduce paperwork and other expenses.  Communicate via web page and electronic system also help to improve after-sales service to be fast and more convenience.  Internet is considered as an important channel of marketing communication for the business apart from other marketing communication tools.